2020 State Of The Plate Toolkit
The results are in. As a society, we are chronic underachievers at eating our fruits and veggies and, subsequently, we are short-changing the health and well-being of generations of Americans. In 2020, we commissioned an update to our trended fruit and vegetable consumption research. Sadly, the news is not as encouraging as we would hope. America’s fruit and vegetable consumption continues to erode over time. We must act NOW to reverse this trend.
We owe it to Americans to help them easily eat, enjoy and maybe even love more fruits and vegetables for improved health and happiness. Please use the resources and insights at the links below to join us in making a new era of conscious consumption a reality! #haveaplant
2020 State Of The Plate Executive Summary
Key Messages & Supporting Data Points
[pdf] [docx]
Sample Social Media Posts
[pdf] [docx]
Digital & Social Media Graphics
View Official 2020 State of the Plate Press Release
Sample Media Pitch
[pdf] [docx]
Retail & Foodservice Activation Ideas
[pdf] [docx]
Expert & Professional Webinar
State Of The Plate: America’s Fruit & Vegetable Consumption Trends
Hear results from the NEW 2020 State of the Plate research! Conducted with The NPD Group every five years, this study takes a deep dive into Americans’ fruit & vegetable eating behaviors to help us unlock innovative ideas that can inspire new fruit and vegetable habits.