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America’s fruit and vegetable consumption is eroding over time. We must act NOW to reverse this trend.

Fresh Food Hacks

The hottest fruit and veggie hacks everyone is crushing on

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Hacks To Help You Eat More Produce

Summer Fruit & Veggie Hacks To Reduce Waste & Stretch Your Food Dollars

Oven Steak Fajitas

roasted veggies

The Greatest Fruit & Veggie Time-Savers

Sheet Pan Salmon with Charred Broccoli, Oranges and Asian Dressing

Fresh Food Hacks You’re Going to LOVE

Get Fruit & Veggie Inspo

Go deeper with these carefully curated collections of fruit and veggie stories.

Salads That Are Cool

Do you love eating salads? If not, you might be making them wrong! Explore these tips and recipes for making salads cool and to keep you coming back for more!

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Recipes we're lovin'

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Garlic & Rosemary Roasted Veggies

Broiled Tomatoes and Cheese

This quick and simple appetizer is perfect for a last minute party.

Deliciously Stunning Dragon Fruit Salad

So you bought a dragon fruit, now what? Incredibly pretty on the outside and, like anything unfamiliar, a bit intimidating. Not to worry! Here's how to get the…

Join the Movement

Help billions of people transform their lifestyles with fruits and vegetables.