About
Fruitsandveggies.org is powered by The Foundation for Fresh Produce.
The Foundation for Fresh Produce is growing a healthier world by changing the trajectory of human health. We believe fruits and vegetables are the answer and are dedicated to removing barriers that keep people from eating enough of them.
A common barrier around the world is that fruits and vegetables rank low on the list of food preferences. People simply aren’t choosing them often enough. That’s why boosting appeal of fruits and vegetables is a core part of our mission.
Why fruits and vegetables?
What we eat—and what we aren’t eating—is causing a global health crisis. The evidence is there: If people were to eat more fruits and vegetables, the risks for diet-related diseases worldwide would go down. This would have a positive effect both on individuals and on healthcare systems at large.
We believe eating more fruits and vegetables is the single most important thing we can all do for both our health, and the planet’s.
How do we affect change?
We are a respected liaison between the produce industry and the public health community. Through various communication tools and digital platforms like fruitsandveggies.org, we educate consumers with the support of the industry to grow demand for fruits and vegetables.
What is Have A Plant®?
The US-based Have A Plant® campaign is an invitation to enjoy more fruits and vegetables every time you eat for a happier, healthier life. Most people know the importance for their health associated with eating more fruits and vegetables yet struggle with how to do it. Have A Plant® boosts appeal and inspires lasting behavior change by tapping into the emotional connection we have to the fruit and vegetable eating experience and making them easy with simple prep ideas and recipes.
Is that all?
Boosting appeal for fruits and vegetables is not even close to all we do.
We nurture passionate fruit and vegetable professionals by providing education and resources to health professionals and food and nutrition influencers who can best reach their communities and encourage consumers to make the healthiest food choices.
We improve access to fruits and vegetables by supporting infrastructure development and supply chain solutions that remove barriers.
We strengthen our collective global impact by establishing alliances and cultivating stakeholder engagement.
Learn more about The Foundation for Fresh Produce at freshproduce.com/foundation.