Championing bold, new initiatives to create consumer demand for fruits and vegetables.
Produce for Better Health Foundation (PBH) is the only national 501(c)3 non-profit organization whose mission is to achieve increased daily consumption of fruits and vegetables for better health.
We work each day to accomplish this mission by leveraging private industry and public sector resources, motivating key consumer influencers, and creating demand for fruits and vegetables through direct engagement with consumers.
What We Know
Research shows that consumers — particularly Gen Z and Millennials — are seeking actionable and realistic ways to easily enjoy fruits and vegetables, making them feel confident and happy.
Our work is critical to their consumption success, promoting fruits’ and vegetables’ rightful place in the plant-forward movement. Consumers increasingly are looking to add more plant-based foods to their diets, for a variety of reasons including health and sustainability. Nearly everyone needs to eat fruits and vegetables more often, to enjoy healthier, happier lives.
What We Do
We are a respected liaison between the industry and the public health community. We are committed to transforming how people think about and enjoy fruits and vegetables.
Through our various communication tools and digital platforms, we educate consumers with the support of the industry to grow demand for fruits and vegetables.
How We Do It
In order to tap into the emotional connection consumers have to the fruit and vegetable eating experience, we must create demand by inspiring long-term, sustainable behavior change.
How You Can Get Involved
Our transformative Have A Plant® Movement inspires consumers with compelling reasons to believe in the powerful role fruits and vegetables can play to fuel happy, healthy and active lifestyles.
Join The Movement
Our Lead The Change Movement, a multi-year, cross-sector initiative, unifies produce industry stakeholders and food system thought leaders to close the consumption gap and generate innovative, behavior-based solutions that will help people enjoy more fruits and vegetables, leading to happier, healthier lives.
Lead The Change
Our industry benefits from new and creative opportunities to go above and beyond to reach consumers. By joining PBH’s partner community, you will position your business as a leader in the movement to address America’s health crisis through fruit and vegetable consumption.
Partner With PBH
PBH is THE ONLY 501(c)(3) charitable non-profit organization committed to increasing fruit and vegetable consumption.
Ready to join us? Contact Sharese Roper, PBH’s Industry & Partner Engagement Senior Director at [email protected] or 302-981-3514.