Have A Plant®: The Plant-Forward Eating Guide
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Research And Consumer Insights

Research continues to evolve over time. We’ll keep you in the know with a variety of research and consumer insights to scratch any informational itch. Free to download, PBH provides the following fruit and vegetable consumption research; food and nutrition as well as behavioral science research; consumer insights; and policy-related studies for you to peruse.

 

Fruit and Vegetable Consumption Research

View the State of the Plate Reports

 

Food and Nutrition Science Research

Fruits, vegetables, and health: A comprehensive narrative, umbrella review of the science and recommendations for enhanced public policy to improve intake – 2020

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Potatoes, Nutrition and Health – 2017

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Fruits, Vegetables, and Health: A Scientific Overview – 2011

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Behavioral Science Research

Behavioral Economics and the Psychology of Fruit and Vegetable Consumption: A Scientific Overview – 2012

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Fruits, Vegetables, and Behavior Change: A Scientific Overview – 2011

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Consumer Insights

Novel Approaches to Measuring and Promoting Consumption: An Executive Summary – 2017

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Novel Approaches to Measuring and Promoting Fruit and Vegetable Consumption: A Focus on Adults Aged 50+ – 2017

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Dads’ vs Moms’ Attitudes Related to Fruit & Vegetable Consumption – 2015

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Primary Shoppers’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2012-2016

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Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2007-2015

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Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2007-2014

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Primary Shoppers’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2012 vs 2014

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Fruit and Vegetable Cluster Personas – 2013

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Gen X/Y Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2013

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Primary Shoppers’ and Moms’ (with Kids 10 & Under) Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2012

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Gen X/Y Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2011

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Gen X/Y Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2010

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Gen X Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2006-2009

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Policy-Related Studies

Citrus Structure/Function Claims White Paper – 2016

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Impact of Limiting Language in Government Recommendations on Fruit and Vegetable Consumption – 2015

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The Impact of Policy Recommendation with Limiting and Inclusive Language on Consumers Perceptions and Intent to Purchase Fresh and Packaged Forms of Fruits & Vegetables – 2015

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Gap Analysis/The Fruit and Vegetable Consumption Challenge: How Federal Spending Falls Short of Addressing Public Health Needs – 2015

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Gap Analysis/The Fruit and Vegetable Consumption Challenge: How Federal Spending Falls Short of Addressing Public Health Needs – 2010

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Partner Research

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