State Of The Plate: America’s Fruit & Vegetable Consumption Trends

Hear results from PBH’s NEW 2020 State of the Plate research! Conducted with The NPD Group every five years, this study takes a deep dive into Americans’ fruit & vegetable eating behaviors to help us unlock innovative ideas that can inspire new fruit and vegetable habits. Nine out of 10 Americans still don’t eat enough fruits and vegetables each day, and PBH’s 2020 State of the Plate findings show intake has continued to decline every year over the past decade. The time is NOW to reverse this trend! With a close look at how patterns vary by age, eating occasion, and setting – as well as how fruit behaviors are very different than those for vegetables – this comprehensive research can equip food, health and nutrition professionals with insights and inspirations to help people create positive and lasting Have A Plant® habits.