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Fruit and Vegetable Consumption Research

View the State of the Plate Reports

Food and Nutrition Science Research

Fruits, vegetables, and health: A comprehensive narrative, umbrella review of the science and recommendations for enhanced public policy to improve intake – 2020

Potatoes, Nutrition and Health – 2017

Fruits, Vegetables, and Health: A Scientific Overview – 2011

Behavioral Science Research

Behavioral Economics and the Psychology of Fruit and Vegetable Consumption: A Scientific Overview – 2012

Fruits, Vegetables, and Behavior Change: A Scientific Overview – 2011

Consumer Insights

Hacks To Habits: A Behavioral Research Study To Bolster Fruit & Vegetable Consumption – 2022

View The Insights Report

Novel Approaches to Measuring and Promoting Consumption: An Executive Summary – 2017

Novel Approaches to Measuring and Promoting Fruit and Vegetable Consumption: A Focus on Adults Aged 50+ – 2017

Dads’ vs Moms’ Attitudes Related to Fruit & Vegetable Consumption – 2015

Primary Shoppers’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2012-2016

Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2007-2015

Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2007-2014

Primary Shoppers’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2012 vs 2014

Fruit and Vegetable Cluster Personas – 2013

Gen X/Y Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2013

Primary Shoppers’ and Moms’ (with Kids 10 & Under) Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2012

Gen X/Y Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2011

Gen X/Y Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2010

Gen X Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption – 2006-2009

Policy-Related Studies

Fruit & Vegetable Gap Analysis: Bridging The Disparity Between Federal Spending & America’s Consumption Crisis – 2022

Gap Analysis/The Fruit and Vegetable Consumption Challenge: How Federal Spending Falls Short of Addressing Public Health Needs – 2015

Gap Analysis/The Fruit and Vegetable Consumption Challenge: How Federal Spending Falls Short of Addressing Public Health Needs – 2010

Citrus Structure/Function Claims White Paper – 2016

Impact of Limiting Language in Government Recommendations on Fruit and Vegetable Consumption – 2015

The Impact of Policy Recommendation with Limiting and Inclusive Language on Consumers Perceptions and Intent to Purchase Fresh and Packaged Forms of Fruits & Vegetables – 2015