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Hacks To Habits: A Behavioral Research Study To Bolster Fruit & Vegetable Consumption

Humans are creatures of habit. There is an urgent need to act decisively and relentlessly to support consumers in making it easy to access, purchase, prepare and consume fruits and vegetables, and repeatedly do so, to bolster existing fruit and vegetable habits and build new ones. This research was designed to be laser-focused on the attitudes and behaviors of those consuming varying levels of fruits and vegetables, to better understand which strategies, such as simple hacks, could effectively make it easier for Americans to adopt and sustain fruit and vegetable consumption habits.

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