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National Fruits & Veggies Month Toolkit 2021

Promotion Ideas For Produce Pros



We invite you to join us in celebrating National Fruits & Veggies Month and the International Year of Fruits & Vegetables with PBH’s Have A Plant® Movement, making it come to life across North America. Here are some simple ways to get involved:

  • Spread the fruit and veggie love in September using the hashtags #haveaplant and #NFVM2021 in all of your relevant fruit and vegetable posts.
  • Follow the Have A Plant® Movement on FacebookTwitterInstagram and, LinkedIn for fun, easy content to share. Tag us in your posts too!
  • Develop and share content across multiple social media platforms. Have fun with the voice. Fruits and veggies are hip and cool, and delicious!
  • Create your own challenge, either from your company or personal blog to get followers involved. See theme-driven ideas below throughout this toolkit.
  • Get employees involved with an internal or group challenge: who can eat the most fruits and veggies in 30 days?

To help with inspiration and to round out our global Have A Plant® theme, we’ve provided five concepts that range from celebrating global cuisine to honoring farmers and growers and where our food comes from to our social media playlist that will get you and your followers in the groove to help you rally around the Have A Plant® Movement during National Fruits & Veggies Month.

Click through the links below to explore the themes and get ideas:

Bowls Around The World
A focus on food and culinary creativity

Fruits & Veggies In Every Culture
A focus on experiences

Root To Leaf: Cooking With The Whole Plant
A focus on sustainability

In The Ground, On A Vine, From A Tree
A focus on agriculture, the “field” good stuff

Sing It With Me!
A focus on fun! A social media playlist


Bowls Around The World

While families may not be taking international vacations this year, food can be their passport to exploring other cultures. Create a Bowls Around the World campaign to invite friends and followers to celebrate the flavor and healthful goodness of fruits and veggies in traditional bowls inspired by flavors across the globe, a story that aligns perfectly with recommendations in the 2020-2025 Dietary Guidelines for Americans launched earlier this year.

Traditional eating patterns from Asia, Latin America, Africa, the Caribbean, and the Mediterranean have many things in common, including the fact that most are plant-forward, utilizing whole grains, legumes, nuts, seeds, fruits, and vegetables in traditional dishes. Many also include one-dish meals, often served in bowls. Consider rice bowls of southeast Asia where rice is topped with vegetables and a small amount of meat. The same is true for Japanese ramen bowls where noodles swim in steaming broth topped with meat, poultry, or fish as well as vegetables and herbs. Indian curries follow a similar pattern with rice as the base topped with an abundance of vegetables in a rich broth flavored with spice blends called curries or masalas. Moving to Latin America you can find bowls – or tortillas, “bowls” made of corn or wheat – topped or filled with rice, beans, seafood, meat, or poultry, along with vibrant fresh or cooked sauces or salsas. The sweet potato, peanut soup from Africa is yet another interpretation of a bowl meal. Variations on bowls, or one-dish meals, in the Mediterranean, can include a vegetable and rice-based paella in Spain to a pasta dish in Italy or a barley-based bowl in Greece.

Consider these ideas:

Get Cooking
Each week during September, create
a veggie-packed bowl from a global destination – paella from Spain, Japanese ramen bowls, or rice bowls from various cultures. Photograph and share on social media or live stream as you’re cooking.

Celebrate Family Meals
Tie the Bowls Around the World concept to National Family Meals Month (also in September)
by creating dinner bowls tied to different cultures. Run a social media contest inviting friends and followers to share bowl recipes from their family heritage and a picture of their family gathered around the table enjoying the meal.

Visit the “GET THE CREATIVE” tab at the top of the page to find graphics, sample social media posts and more!

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Fruits & Veggies In Every Culture

Americans today have access to a vast variety of fruits and vegetables given our global food supply. The International Year of Fruits and Vegetables creates an ideal dialogue starter on where various produce items originated as well as their traditional uses in that culture.

Consider these ideas:

Host A Jackfruit Contest
Conduct a contest designed to promote user-generated content and reward participants with prizes. Contest submissions could include videos, recipes, and/or photos of recipes with jackfruit or demoing how to cut a jackfruit. Stress the fruit’s origins in India, offering recipes of how it’s used in traditional curries, stews, dry stir fry, and biryani (a layered, Indian dish with rice, spices, meats, and veggies).

Leverage Friends & Colleagues
Is there a secret cook hiding in the ranks who would love to partner with you to showcase how fruits and vegetables are used in their culture? Give them a chance to shine by doing a joint live stream recipe demo or cook along with you.

Encourage Trial
Highlight key fruits and vegetables, their origins, and how they’re used in their native culture. With a great story to tell (it originated in China, not New Zealand), consider kiwi as a starting point.

Don’t Forget America
Pitch media on a segment focused on fruits and veggies which originated in the U.S. The pumpkin for example, originated here, even though the concept of carving vegetables for Halloween came from Ireland.

Visit the “GET THE CREATIVE” tab at the top of the page to find graphics, sample social media posts and more!

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Root To Leaf: Cooking With The Whole Plant

Statistics on food waste in the home are rapidly becoming common knowledge and a concern to many consumers. It’s also an issue being addressed across the supply chain – on the farm, in transport and production, and at your retailer. Even in your home. Consider these options to engage your friends and followers on daily actions they can take to make a difference in managing food waste at home.

Consider these ideas:

Go Green, Literally
“Carrot top” isn’t just a nickname for our red-haired friends but is a nutritious food that can be used in many dishes. As are beet greens. Offer recipes, tips, and short video demos on using vegetable tops in pesto, chimichurri, or chermoula (see how we’re staying with our international theme here?). Address the varying uses of these sauces, including as a glaze or topping for grilled meats or a spread in sandwiches.

Get Your Home Cook On
Broths are popular right now, and vegetable scraps are perfect for this use. In a video or live stream, show how to keep a container in your freezer for placing any vegetable scraps (think onion skins, cauliflower stalks, celery ends) into while preparing meals. When it’s full, place veggie scraps in a pot, cover with water and simmer for 45-60 minutes. The result is vegetable broth perfect for use in soups, stews, chili, and pasta dishes. Another option is to showcase how corncobs can be used to make corncob broth. With its sweet, mild flavor, this broth is perfect for grits, braises, and more.

Taste It To Believe It
There’s no reason to overlook the stalks of vegetables when preparing meals and snacks. Host a live virtual taste test featuring the stalks of vegetables. With broccoli, for example, the outer tough skin of the stalk can be peeled away leaving a delicious snack or addition to salads and stir-fries.

Peels & Rinds
A great way to introduce shoppers to the concept of pickling is with watermelon rind, the firm white part of the fruit left after the pink flesh has been eaten or scooped away. Citrus peels can be used in marmalades, candied, or zested to add flavor and freshness to both sweet and savory dishes. Highlight simple ways to use these rinds and peels as an add-on to cook-along classes that use these ingredients.

Media Opportunity
Pitch local media on weekly pre-recorded, one-minute segments in September that focus on these home tips for reducing food waste.

Visit the “GET THE CREATIVE” tab at the top of the page to find graphics, sample social media posts and more!

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In The Ground, On A Vine, From A Tree

More than half of consumers say that knowing where food comes from is an important factor when deciding what food to purchase (IFIC 2020 Food & Health Survey), and there is no better time to make the connection from agriculture to retailer to table than during National Fruits & Veggies Month. Making the connection to global agriculture is also a key goal of the International Year of Fruits and Vegetables.

Consider these ideas:

Go Straight To The Source
Visit a local community garden or farm and create short videos on how different fruits and vegetables are grown – above ground, below ground, or on a bush. Create hands-and-pans videos to bring favorite fruit and vegetable recipes to life.

Create A Fruit- & Veggie-inspired Challenge.

  • Challenge your friends and followers to create and share a recipe via blog, post, or video that has fruits and vegetables from the ground, from vines and from trees. Want to take it one step further? Get the little ones involved in the fun. Bonus points go to the youngest chef!
  • Try a new plant today! Share your experience with a new fruit or vegetable that you found at a store or market and prepared or had at a restaurant.
  • Real plate challenge! Share a non-staged or unedited photo of your plant-forward dish meal or snack and challenge your followers to share theirs too. Make sure to tag every fruit or vegetable in the photo!
  • How many different plants? Challenge followers to share how many different fruits and vegetables they have eaten in a day. Share your list every day for a week or the whole month of September. Anything counts!
  • Ask your friends and followers how they get their fruits and veggies in a day. What works best for them? Their family?

Visit the “GET THE CREATIVE” tab at the top of the page to find graphics, sample social media posts and more!

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Sing It With Me!

As a society, we are chronic underachievers at eating our fruits and veggies and, subsequently, we are short-changing the health and well-being of generations of Americans. We owe it to Americans to help them easily eat, enjoy, and love more fruits and vegetables for improved health and happiness. Sing It with Me! is an interactive social media consumer campaign that provides memorable fruit and veggie puns with popular song lyrics aimed at reminding consumers that eating fruits and veggies should be as easy as recalling your favorite songs. Consumers won’t be able to resist “Livin La Vida Okra, ““Oops, I bit it again,” “Can’t stop the peelin’” and “Sweet dreams are made of peas.” We wanna hear you, Have A Plant® Nation! 

Consider these ideas:

Consumer Contest
Create a social media contest, encouraging shoppers to create their own Sing It with Me! phrase. Let’s get everyone singing Have A Plant® this September!

Activate students
Partner with the dietetics department at a local college or a choir or band at a local high school, asking them to create TikTok videos based on one of the Sing It with Me! campaign options. Or encourage them to create their own messages based on their favorite music and fruits and veggies.

Visit the “GET THE CREATIVE” tab at the top of the page to find graphics, sample social media posts and more!

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