It’s Easy To Celebrate September As National Fruits & Veggies Month!

National Fruits & Veggies Month Toolkit 2022

Frequently Asked Questions



What is National Fruits & Veggies Month?
National Fruits & Veggies Month (NFVM) is a month-long celebration of everyone’s favorite plants – fruits and veggies!

Why is there a National Fruits & Veggies Month?
Scientific research demonstrates the importance of fruit and vegetable intake to reduce the risk of and manage chronic diseases as well as improve health and well-being. Yet, the vast majority of Americans do not meet recommended fruit and vegetable intake, and there’s been no significant increase in consumption over time.

We at the Produce for Better Health Foundation (PBH) recognize this significant consumption crisis is affecting not just our health and happiness, but also our culture, society and economy. National Fruits & Veggies Month is a time to elevate fruit and vegetable consumption to a national priority. View the research to learn more.

What’s the call-to-action?
We encourage everyone to use September as an opportunity to create new fruit and vegetable habits: either by simply adding one or more fruit and/or veggie to their daily routines, or even experiencing one you’ve never tried before! Have A Plant® at every meal or snacking occasion for better health and happiness.

Why September?
Many industry stakeholders and consumer-facing influencers have enthusiastically promoted fruits and vegetables in September as a part of historic Produce for Better Health Foundation (PBH) campaigns (i.e. 5-A-Day and Fruits and Veggies—More Matters). In 2019, PBH launched NFVM to elevate new fruit and vegetable consumption behaviors as a national priority in conjunction with the Have A Plant® Movement.

What’s the difference between NFVM and Have A Plant®?
Have A Plant® is the behavior-based consumer movement. NFVM is a month-long campaign and an opportunity to raise awareness of the consumption crisis and spread the fruit and veggie love in a coordinated, surround-sound way.

What is the 2022 NFVM Theme?
The 2022 National Fruits & Veggies Month Theme is “Celebrating The Roots Of Our Food.” PBH is committed to unique research which informs our programs and education as well as how we distribute the information in a way that serves the public good. In 2021 we fielded new behavioral research that shined a light on consumers’ interest for sustainable farming practices, keeping it easy, a desire for simplicity, learning about hacks and the sense of pride that comes along with caring for our fruits and veggies. Whether it’s the farmer or grower in the field, the retailers who select, stock and present beautiful produce daily, culinarians who are putting produce on menus, or consumers in their homes who hold the responsibility to actually eat the foods instead of letting them go to waste, we can Celebrate The Roots Of Our Food throughout the entire supply chain, using behavioral science to inform how we talk to and educate consumers about fruits and vegetables this September.

What is the 2022 hashtag?
Great question! We’re asking everyone to use #haveaplant and #NFVM2022 in all of your fruit and veggie posts this September! Follow us and our Have A Plant® Ambassadors on Facebook @fruitsandveggies; Twitter @fruits_veggies; Instagram @fruitsandveggies; Pinterest @fruits_veggies; and LinkedIn at Produce for Better Health Foundation.

Is there a fee to collaborate with PBH on NFVM?
No. PBH offers campaign graphics, messaging, hashtags, activation ideas, expert advice and more for FREE! Let’s join forces and share the fruit and veggie love! #haveaplant #NFVM2022

Are these materials specifically for use in September only or can they be used year-round?
It’s always a good time to Have A Plant®! In fact, most of these ideas can be implemented year-round and is absolutely encouraged! Still, some campaign materials are designed to be used in September specifically. You can distinguish NFVM specific materials by using the hashtag #NFVM2022.

How can I generate excitement for NFVM within my organization?
Check out the resources within the NFVM Toolkit for a variety of ideas for how to promote NFVM depending on your organization. The ideas are broken out specifically for social media and online engagement; ideas for everyone, including companies within the produce industry; retail-specific ideas; and thought-starters for chefs, culinarians and foodservice professionals.

Why should I support NFVM?
Here are our top 5 reasons to collaborate with PBH on NFVM:

  1. NFVM is fun and newsworthy, so your organization can receive positive media mentions;
  2. PBH has a large social media following—hitch your hashtag to ours and get a content, product and/or brand boost;
  3. Go beyond promoting fruits and veggies to supporting consumers in eating more and make a difference for the public good;
  4. Your organization can talk about being a part of the solution to solve the fruit and vegetable consumption crisis; and
  5. Oh yeah, and it’s the right thing to do. #haveaplant