America’s fruit and vegetable consumption is eroding over time. We must act NOW to reverse this trend.
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National Fruits & Veggies Month Toolkit 2021

Frequently Asked Questions



What is National Fruits & Veggies Month?
National Fruits & Veggies Month (NFVM) is a month-long celebration of everyone’s favorite plants – fruits and veggies!

What’s the call-to-action?
We invite everyone to simply add one fruit and/or veggie to their daily routine. Have A Plant® at every meal or snacking occasion for better health and happiness. Make it official by taking the Have A Plant® Pledge.

Why September?
Many industry stakeholders and consumer-facing influencers have enthusiastically promoted fruits and vegetables in September as a part of historic Produce for Better Health Foundation (PBH) campaigns (i.e. 5-A-Day and Fruits and Veggies—More Matters). In 2019, PBH launched NFVM to elevate new fruit and vegetable consumption behaviors as a national priority in conjunction with the Have A Plant® Movement.

What’s the difference between NFVM and Have A Plant®?
Have A Plant® is the behavior-based consumer movement. NFVM is a month-long campaign and an opportunity to raise awareness of the consumption crisis and spread the fruit and veggie love in a coordinated, surround-sound way.

Is there a fee to collaborate with PBH on NFVM?
No. PBH offers campaign graphics, messaging, hashtags, activation ideas, expert advice, consumer contests and more for FREE! Let’s join forces and share the fruit and veggie love! #haveaplant #NFVM2021

Are these materials specifically for use in September only or can they be used year-round?
It’s always a good time to Have A Plant®! In fact, most of these ideas can be implemented year-round and is absolutely encouraged! Still, some campaign materials are designed to be used in September specifically. You can distinguish NFVM specific materials by using the hashtag #NFVM2021.

How can I generate excitement for NFVM within my organization?

Check out the resources within the NFVM Toolkit for a variety of ideas for how to promote NFVM depending on your organization. The ideas are broken out specifically for social media and online engagement; ideas for everyone, including companies within the produce industry; retail-specific ideas; and thought-starters for chefs, culinarians and foodservice professionals.

Why should I support NFVM?

Here are our top 5 reasons to collaborate with PBH on NFVM:

  1. NFVM is fun and newsworthy, so your organization can receive positive media mentions;
  2. PBH has a large social media following—hitch your hashtag to ours and get a content, product and/or brand boost;
  3. Go beyond promoting fruits and veggies to supporting consumers in eating more and make a difference for the public good;
  4. Your organization can talk about being a part of the solution to solve the fruit and vegetable consumption crisis; and
  5. Oh yeah, and it’s the right thing to do. #haveaplant