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Celebrating The Roots Of Our Food

Farmers and growers work tirelessly to bring produce to Americans’ tables to fuel health and happiness. We salute their extraordinary efforts every day!

Innovative Ag: Future Proofing The Produce Industry

Ag has always been an innovative industry. We’ve always had to contend with external forces from weather to policy changing the way we grow, pack, transport,…

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Sweet Corn & Zucchini Gnocchi Skillet

The ultimate summer skillet with gnocchi, sweet corn, zucchini and red bell pepper in a light creamy lime sauce.

Peach Guacamole

Classic, super flavorful guacamole with fresh, juicy peaches on top.

Reclaiming The Plant-Based Lifestyle

When strolling the aisles of your local grocery store, you most likely can’t go more than a few feet without seeing packaging or signage boasting products be…

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Grilled Portabella Gyros With Yogurt Dill Sauce

Mix up your next backyard get-together with these tasty gyros!

Pear, Bavarian Blue Cheese, Radicchio & Fennel Pizzettes

Fire up your grill and enjoy these elevated pizzettes. The sweet pears, salty cheese and fresh veggies all work together in a delicious pairing.

Celebrating Louisiana Sweet Potatoes

A family favorite, the sweet potato, is one of the most versatile, nutritious ingredients. Aside from its wealth of nutrition and Vitamin A content it’s a fo…

Interview With Adam McCarthy, A Pacific Northwest Pear Grower

Q: Tell us about McCarthy Family Farm’s pear growing heritage. A: I’m a second-generation pear grower taking on the challenge and rewards of managing our f…

Let’s Appreciate Those Who Cultivate & Create The Produce On Our Plate

When I think of summer, visions of watermelon, tomatoes, berries, cherries, cucumbers, corn, peppers and peaches make me hungry and happy. For all of us who ha…

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Journey To A Pineapple Farm, A Mother Daughter Story

This video takes “Take your daughter to work day” to a whole new level. Learn about how pineapples are grown through the eyes of a daughter of a pi…

Celebrate Fruit & Veggie Farms

Summer is just around the corner, and here in Utah, that means local fruits and veggies are popping up in grocery stores and farmers markets around the state.�…

The Mother Of All Hass Avocados Is A California Native

Hass avocados are an oldie but goodie with the original Mother Hass Tree being a California native

Make Memories At Your Local Farms

Summer is the time for seasonal fruits and vegetables, and there’s nothing like going to your local farm to purchase your produce! Many local farms also prov…

Working Hard For Your Health & Happiness

The produce industry is working around the clock to ensure that we are able to feed healthy, safe food to our families. And they are committed to making sure t…

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A Proper Picnic

Farmers and growers put in hours, days, and months of work to ensure we can enjoy delicious food – from their fields to our homes. The classic summer foods w…

Savor The Flavor Of Summer

Thanks to innovative preservation techniques, we can enjoy a variety of fruits and veggies not only during the summer, but year round. Our farmers and growers…

Cherish The Cherries! Cherry Season In Full Swing

Did you know cherries are all harvested by hand? It takes a lot of skill and time to harvest this popular fruit, so go ahead and buy your cherries before the s…

Handpicked From The Heart

Farmers put their heart and soul into growing the freshest and most delicious fruits and vegetables possible, to bring produce from the field to your kitchen t…

A History Of Skill & Passion Comes To Life

Rooted in tradition, the work of our farmers and growers spans generations, often dating back hundreds of years. It’s a journey and labor of love that is ste…

Spotlight On Sustainability

Driven by a sense of responsibility to harvesters, and the millions of Americans who enjoy the fruits of their labor, farms are keeping food safety and sustain…

Juice Comes From A Vine Too?

The fruit juice you drink, or use as an ingredient in your favorite recipes, literally starts from the ground up. DYK farmers must cut 90% of the vine growth t…

California Dreamin’ – Treasure Every Juicy Bite

Rich California soil, sunshine, warm weather and the hard work of farmers make it possible for us to enjoy the sweet and juicy fruit we crave during the hot su…

California Dreamin’ – Sprinkle On The Sweetness

Our farmers and growers work long hours so that we can top off our bowl of oatmeal or yogurt with a touch of sweetness to make our day’s a bit brighter.…

Other Series

Trick Or Treat Yourself With Fruits & Veggies

The Joy Of Fresh

Simple Enjoyment