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Tamara Muruetagoiena

Vice President of Sustainability

International Fresh Produce Association (IFPA)

As the Vice President of Sustainability at the International Fresh Produce Association (IFPA), Tamara develops and implements global sustainability strategies and leads climate-smart agriculture pilot projects. Tamara joined IFPA with more than two decades of experience in the agriculture and environmental arenas. Prior to joining the association, she led Great Mountain Forest promoting conservation and sustainable forestry, served as a senior global manager in sustainability and research and development at Driscoll’s, and also served as a policy advisor to the European Union Parliament.

When People Ask About Sustainability, Produce Has a Strong Story

If you work with people on food choices, you’ve probably noticed that sustainability is coming up more often. We all want to feel good about what we e…

Feeling Good About Produce Packaging

Research shows that eating more fruits and vegetables is important not just for physical health, but also for mental health. This extends to feeling great abou…