Get the latest news and freshest ideas from the happy, healthy world of fruits and vegetables.
Our farmers and growers work long hours so that we can top off our bowl of oatmeal or yogurt with a touch of sweetness to make our day’s a bit brighter.…
Farmers put their heart and soul into growing the freshest and most delicious fruits and vegetables possible, to bring produce from the field to your kitchen t…
The fruit juice you drink, or use as an ingredient in your favorite recipes, literally starts from the ground up. DYK farmers must cut 90% of the vine growth t…
Rooted in tradition, the work of our farmers and growers spans generations, often dating back hundreds of years. It’s a journey and labor of love that is ste…
Rich California soil, sunshine, warm weather and the hard work of farmers make it possible for us to enjoy the sweet and juicy fruit we crave during the hot su…
Driven by a sense of responsibility to harvesters, and the millions of Americans who enjoy the fruits of their labor, farms are keeping food safety and sustain…