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Welcome! September is National Fruits & Veggies Month (NFVM), a four-week-long celebration of everyone’s favorite and flavorful plants–fruits and veggies!

We at the Produce for Better Health Foundation (PBH) and global health experts agree that enjoying more fruits and vegetables is the single most important action we can take to boost health and happiness. But, brace yourself. We are in a consumption “crisis” (DYK that nearly 9 in 10 Americans don’t eat enough fruits and veggies?!).

The fact is most Americans have been experiencing this crisis for decades even though 1) everyone knows that fruits and vegetables are healthy; and 2) we are constantly encouraging everyone to eat more. WE MUST DO SOMETHING DIFFERENT TOGETHER—lead a movement made of fruit- and veggie-lovers raising awareness about the consumption crisis and creating nationwide action! Sounds major, right? Don’t worry—we have a plan: Have A Plant®.

Sharing fun and easy ways to enjoy more plants is the ultimate way to pay it forward. That’s what National Fruits & Veggies Month is all about! We provide the consumer campaign with corresponding resources (links above), including tips, tricks, facts and hashtags as well as research and additional expertise. You take it from there.

YOU are an integral part of National Fruits & Veggies Month! There is power in numbers, which is why we love having you on our side. Use this toolkit to create compelling content to share and inspire change during National Fruits & Veggies Month and beyond. After all, fruits and veggies are always in season, so let’s build #haveaplant hype all year long!