Truth vs. Trends: How Misinformation Hinders Produce Consumption
Today’s communication channels, marketing trends, product claims, labeling practices, and policy updates are influencing U.S. consumer perceptions and choices around produce and ultimately, affecting fruit and vegetable consumption. Experts from across the supply chain will share perspectives that unpack the interplay between messaging, purchasing behavior, and consumption patterns. Explore how consumer confusion creates a barrier to consumption and identify resources and strategies that can help correct it. No matter your practice area, you’ll walk away with practical opportunities to reframe the conversation, build patient and consumer confidence in purchasing produce, and support greater fruit and vegetable intake across the population.