Beyond the Noise: How Trusted Voices Build Confidence in Fruits and Vegetables
Nutrition advice, social media trends, food safety headlines, and conflicting messages about food are competing for attention every day. As questions and uncertainty grow, food and nutrition professionals have a unique opportunity to help people cut through the noise and feel confident about including more fruits and vegetables in their lives.
Join us for a look at the latest Circana data on fruit and vegetable purchasing patterns, motivations, and barriers. We’ll explore how media narratives and nutrition trends influence perceptions and decision-making, and discuss what these insights reveal about the challenges people face when navigating today’s food landscape.
Attendees will also gain a deeper understanding of how recalls and outbreak investigations are communicated, including the role of testing and food safety protocols in protecting public health. Together, we’ll explore the important role food and nutrition professionals play in providing context, addressing concerns, building confidence, and supporting informed consumer decision-making in an increasingly complex information environment.
Watch the recording of the webinar below. CPEU Certificate to be uploaded shortly. This activity is still pending CDR approval.
Listen to the Rooted & Restless Podcast featuring Christina Ferreira, Ph.D.