P.A.C.K. – Pack Assorted Colors for Kids Program

P.A.C.K. Week

PACK is a simple five-day educational program aimed at encouraging kids to eat more fruits and vegetables, as well as a wider color variety, while at home and school. Last year hundreds of thousands of elementary school children “packed” more colorful fruits and vegetables into their diets. School nurses said the PACK program engaged their students in a dialogue about fruits and vegetables and started the year off with a focus on healthy eating. The PACK program is a collaboration between Welch’s and Produce for Better Health Foundation.

How Can You Participate?

Each day of the PACK five-day program is assigned a different color to help children focus on broadening their selection of fruits and vegetables. Whether children buy lunch at school or “pack” it from home, they’ll be encouraged to include fruits and vegetables of the color of the day in their snacks and lunches. Since all forms count – fresh, dried, canned, frozen and 100% juice – it’s easy to eat more fruits and vegetables each day.

Just download these great materials for you and your kids …

Is Your School Participating?

Ask the school nurse or your child’s teacher to see if your school is participating. If not, encourage them to do so and point them to our education website for materials.


For more on 100% grape juice, visit welchs.com.

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