Berries are best stored cold. The refrigerator will slow down the ripening process therefore prolonging their freshness. Berries have a natural preservative that coats them called ‘bloom’. Wait to wash off the natural bloom until right before you eat the berries. The ‘bloom’ will preserve them the longest. Rinsing berries prior to storing in the fridge will promote the growth of mold and spoil them quickly. To see how to best store fruits and vegetables, take a look at our storage guide.