Psst… Hey there! Remember me? That’s right, it’s your freezer. I normally wouldn’t reach out to you like this, but I had to get your attention. Did you know 90 percent of Americans fail to meet the recommended amounts of fruits and vegetables they should be eating every day?1 Maybe you’re really busy or haven’t thought about it, but if you’ve got some produce-shaped holes in your life, I’ve got the solution for you: frozen!

Frozen Advantage: Nutrition

You want nutrients? Frozen produce has them. Frozen fruits and vegetables have the same nutritional value as when they were picked at peak freshness. In fact, studies show frozen fruits and vegetables are as rich in nutrients and, in many cases, are packed with even higher nutrient levels than their fresh-stored counterparts. I keep those nutrients locked in place until they’re on your plate.

Frozen Advantage: Variety

Today’s frozen food aisle offers a more diverse selection of ingredients, side dishes and entrees than ever before. From smoothie bowls to grain bowls and everything in between, the frozen food aisle accentuates culinary trends and, in some cases, starts the culinary adventure. There are a variety of ways for you to get your servings of fruits and vegetables.

Frozen Advantage: Convenience

I’m here to help simplify cooking. A key benefit of frozen produce is you can portion the amount you want and leave the rest for later. Frozen produce is also pre-cleaned and pre-chopped, allowing for more quality time around the table. Better yet, clear cooking or preparation instructions on the package tell you exactly how to cook or prepare your frozen produce. Having your favorite ingredients just a freezer door away also gives you the freedom to get creative with your meals.

Frozen Advantage: Reduce Food Waste

Have your produce and eat it too! Did you know that frozen food generates 47% less food waste when compared to ambient and chilled food consumed in the home? By only preparing what you plan to consume, not only do you eat more of your produce, you ensure it lasts. Leave the rest with me and enjoy great produce for many meals to come.

Prepare to fill me up so you can enjoy all the advantages of frozen. To learn more, visit www.frozenadvantage.org.

1          http://jn.nutrition.org/content/140/10/1832.full.pdf+html

Other Stories