Experts agree: eating more fruits and vegetables is one of the most important actions people can take to enjoy happier, healthier lives. And who doesn’t want that? Of course, trying to help people enjoy more plant foods can be challenging – and definitions of “plant-based” and “plant-forward” eating patterns are tough to navigate too.

That’s why we’ve partnered with California Walnuts to create Have A Plant®: The Plant-Forward Eating Guide — featuring the insights, ideas and inspirations plant-passionate advocates need to help motivate Americans with deliciously easy ways to enjoy more plants, more often.

The guide includes a deep dive into consumer trends and science-backed benefits behind plant-forward eating, accompanied by sections that apply these insights to plant-forward action at-home, in retail (p. 28) and in culinary/foodservice (p. 20) settings. Using PBH’s KNOW-FEEL-DO™ Behavioral Framework, this guide can help you effectively translate the facts behind plant-forward eating into new, lasting plant-forward habits.

Download Have A Plant®: The Plant-Forward Eating Guide.

Turnkey resources are available to put your plans into action in Have A Plant®: The Plant-Forward Eating Communications Toolkit.