Plant-entions: Using Behavioral Science Principles To Increase Fruit & Vegetable Consumption

PBH Chief Behavioral Scientist Dr. Jason Riis will discuss principles of PBH’s Know-Feel-Do approach to communicating with consumers. The emphasis will be on the power of nudges that help people “do” the things they know they need to do. The session will include specific suggestions and will be based on recent behavioral science research.

Watch the recording of the webinar below.

Presentation Slides