About the National Fruit & Vegetable Alliance

The National Fruit & Vegetable Alliance (NFVA) is a national alliance of public and private partners working collaboratively to increase nationwide access to and demand for all forms of fruits and vegetables for improved public health. The vision of NFVA is that fruits and vegetables comprise half of the food that Americans eat.

In 1991 a partnership was formed between the National Cancer Institute (NCI) and Produce for Better Health Foundation (PBH). In 2001, the partnership was expanded to include other federal agencies, industry associations, and public health entities in an effort to further efforts to increase fruit and vegetable consumption. In October 2005, Centers for Disease Control & Prevention (CDC) replaced NCI as the lead federal agency and national health authority. Together, CDC and PBH co-chair the broader partnership, known as the National Fruit & Vegetable Alliance.

Today, members of the National Fruit & Vegetable Alliance are organizations working to increase consumption of fruits and vegetables, including licensees of Have A PlantTM members of coalitions as organized by state Fruit & Vegetable Nutrition Coordinators, and National Fruit & Vegetable Alliance Steering Committee Members.


2015 National Action Plan Report Card 

This latest report outlines the progress that has been made in certain strategic areas related to fruit and vegetable consumption, but also the need for more work to be done. Like the 2005 and 2010 reports, PBH led the development of this updated report card. Report is free to download.

Download 2015 Action Plan Report Card


For More Information Contact
Wendy Reinhardt Kapsak, MS, RDN

President & CEO
Produce For Better Health Foundation