Produce for Better Health Foundation Promotes Sharese Roper to Member Engagement Director and Positions Staff to Grow Digital and Social Media Engagement
Katie Toulouse, Marketing & Communications Director
Produce for Better Health Foundation
Sharese Roper, Member Engagement Director, Produce for Better Health Foundation
September 30, 2019 – Produce for Better Health Foundation (PBH) has promoted Sharese Roper to Member Engagement Director effective October 1, 2019. In her new role, Roper will elevate how PBH engages and serves its members as well as the collective fruit and vegetable value chain, positioning PBH as a business-critical industry asset.
“Since joining PBH two years ago, I have witnessed Sharese’s fearless ability to strategically innovate and execute programs that make a difference to our members directly,” says Wendy Reinhardt Kapsak, MS, RDN, president and CEO of Produce for Better Health Foundation. “Now, we will leverage her experience to further enhance our member benefits aligning with PBH’s unique, transformative platforms focused on influencer and consumer engagement.
Over her 14-year tenure at PBH, Sharese has leveraged her passion for planning, project management and technology to streamline and elevate PBH programs and processes in several management roles, including operations, HR, information technology and event management.
Recently recognized as one of Produce Business’ 40 under 40, Roper’s efforts at PBH have not gone unnoticed. Most recently, she reimagined PBH’s annual Consumer Connection Conference into an all-encompassing experience, fusing the unique needs of the fruit and vegetable industry with those of influencers and consumers through plant-to-plate culinary experiences such as the Power of Produce Social Soirée. The April 2019 PBH Consumer Connection Conference delivered significant brand exposure and meal inspiration through live simultaneous social media engagement reaching millions.
“I am thrilled to have the opportunity to work more closely with our members to uncover programmatic synergies with PBH’s services and create meaningful high-value engagement packages,” says Sharese Roper, PBH’s new Member Engagement Director. “As I make deeper member connections, I will work to connect the dots – and the dollars – to make produce the STARS of the plate. We believe this approach is a WIN for individual PBH members, the collective produce industry and most importantly, Americans’ health and happiness.”
As part of PBH’s transformation over the past year, the organization is also realigning staff and titles to better reflect member engagement offerings and the work that is being done to support the produce industry as well as PBH members. This includes building out the PBH Communications Team to encompass marketing. Katie Toulouse, now serves as Marketing and Communications Director and Candice Gordon, now serves as Digital Marketing and Communications Manager given PBH’s extensive digital and social media marketing platforms as well as brand extension opportunities.
About the Produce for Better Health Foundation
Produce for Better Health Foundation (PBH), a nonprofit 501(c)(3), is the only national organization dedicated to helping consumers live happier, healthy lives by eating more fruits and vegetables, including fresh, frozen, canned, dried and 100% juice, every single day.
Since 1991, PBH has invested decades into developing trended insights on attitudes toward all forms of fruit and vegetable consumption, in addition to campaigns and partnerships with government, food industry stakeholders, health professionals and other thought leaders to collaborate, facilitate and advocate for increased intake. Campaigns included first, the 5-A-Day program, and then, the Fruits & Veggies—More Matters public health initiative. While five fruits and vegetables each day is great advice, and more will always matter, PBH’s new behavior-based call-to-action is Have A Plant™. Rooted in behavioral science, PBH’s transformative Have A Plant™ movement is an invitation that will inspire people with compelling reasons to believe in the powerful role fruits and vegetables can play to create happy, healthy and active lives.
Be sure to join the Have A Plant™ movement and get new recipes, snack hacks, meal ideas and other tips from chefs, registered dietitians, as well as food and wellness experts by visiting www.fruitsandveggies.org. Follow us on Facebook @fruitsandveggies; on Twitter @fruits_veggies; on Instagram @fruitsandveggies; on Pinterest @fruits_veggies; and on LinkedIn at Produce for Better Health Foundation. And remember to #haveaplant.