Press Releases

Produce for Better Health Foundation Launches First-Ever Elite Food Influencer Network: Fruit and Vegetable Ambassadors in Action

March 25, 2019


Wendy Reinhardt Kapsak, RDN
Produce for Better Health Foundation
8816 Manchester Road, PMB #408
Brentwood, MO 63144-2602
Direct Phone: 703-862-4070


Reach More Than 2 Million Consumers with PBH and 40+ Influencers at Consumer Connection

March 25, 2019 – The Produce for Better Health Foundation (PBH) will launch its new elite influencer network – Fruit and Vegetable Ambassadors in Action (FVAA) – at the upcoming Consumer Connection Conference this April 22-25, 2019 in Scottsdale, AZ. The FVAA consists of culinary and nutrition experts, chefs, sports nutrition and fitness gurus, as well as food photographers, who have a collective reach of nearly one million consumers through social media channels such as Instagram, Facebook, Twitter and Pinterest. Together, with PBH’s extensive digital and social reach, this network will impact more than two million consumers every day.

“Keeping in line with our mission to help Americans enjoy happier, healthier lives by eating more fruits and vegetables every single day, PBH is committed to helping the industry reach consumers when and where they are engaging with fruits and vegetables by cultivating relationships with key influencers,” says Wendy Reinhardt Kapsak, MS, RDN, PBH President and CEO. “We continue to build upon PBH’s successful programming and relationships with retail dietitians as well as with foodservice and culinary leaders. This year, we are excited to further expand our reach to include key influencers who span additional areas of expertise, and who are reaching Gen Z and Millennial consumers every day through their own channels.”

Sponsors of the 2019 PBH Consumer Connection Conference will have a chance to introduce their brands and initiatives to elite influencers through its 1:1 CONNECT platform, or business exchange appointments. Attendees will also have a chance to interact with these experts during networking receptions, meals and educational sessions.

FVAA members attending the 2019 Consumer Connection Conference include:

“Influencers lead with emotion and experience as well as taste and flavor to motivate consumer food decisions, aligning with our new overall brand transformation, also launching at this year’s Consumer Connection Conference. We will build and nurture a community of passionate experts, who authentically and credibly advocate for enjoying more fruits and vegetables,” says Reinhardt Kapsak.

A Glimpse at PBH’s Broader Influencer Network

2019 PBH Fruit & Vegetable Ambassadors in Action (FVAA) Network
This carefully-curated group of top-tier digital and social communicators span multiple areas of expertise and have agreed to work with PBH to create content on a monthly basis for a 12-month term. Each one connects with Gen Z and Millennial consumers, as well as other important demographics, directly through their everyday work and social channels. Together, with PBH’s substantive digital and social reach, the PBH FVAA Network has the potential to reach more than two million consumers.

Food Retail Influencers
Retailers attending the 2019 PBH Consumer Connection Conference include Ahold and associated banners, such as Hannaford Supermarket; Albertsons/Safeway; Coburn’s; H-E-B; Hy-Vee; Kroger; Redner’s Markets; Schnucks Markets; Trader Joe’s and Wakefern/Shoprite and associated banners, such as Inserra Supermarket.

PBH’s overall retail influencer engagement approach includes retail Registered Dietitians (RDs), as well as executives and managers, who are decision makers and can activate in-store as well as digital and social promotions. They also have a deep understanding regarding how produce can play a role within corporate strategy as well as health and wellness programming.

Foodservice and Culinary Influencers
Foodservice and culinary influencers attending the 2019 PBH Consumer Connection Conference include Compass Group North America; Farmer’s Fridge; Panda Restaurant Group; Sizzler USA; Subway; Taco Bell; and Yale Hospitality, among others, such as experts in child feeding and school nutrition, retail foodservice operations and culinary education.

PBH’s overall foodservice and culinary influencer engagement approach includes those eager to learn about and share creative ways to incorporate more produce into their business offerings within various segments of the diverse foodservice industry. These thought leaders have the power to make impactful and lasting changes within their sphere of influence.

Want to learn more?
Attend April’s PBH Consumer Connection Conference to spend time with these amazing influencers in-person; check out the 2019 PBH Partnership Prospectus;and/or contact me, Katie Toulouse, PBH Communications Director, for more information about how you can meet and work with PBH and these expert ambassadors.

About the Produce for Better Health Foundation
Produce for Better Health Foundation (PBH), a nonprofit 501(c)(3), is the only national organization dedicated to helping consumers live happier, healthy lives by eating more fruits and vegetables, including fresh, frozen, canned, dried and 100% juice, every single day.

Since 1991, PBH has invested decades into developing trended insights on attitudes toward all forms of fruit and vegetable consumption, in addition to campaigns and partnerships with government, food industry stakeholders, health professionals and other thought leaders to collaborate, facilitate and advocate for increased intake. Campaigns include first, the 5-A-Day program, and the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative.

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