Press Releases

Produce for Better Health Foundation and Produce Business Magazine Team Up for the First Time at The New York Produce Show and Conference to Inspire Influencers & Share New Ways to Promote Fruit and Vegetables

December 18, 2018


Wendy Reinhardt Kapsak, RDN
Produce for Better Health Foundation
8816 Manchester Road, PMB #408
Brentwood, MO 63144-2602
Direct Phone: 703-862-4070


Produce for Better Health Foundation and Produce Business Magazine Team Up for the First Time at The New York Produce Show and Conference to Inspire Influencers & Share New Ways to Promote Fruit and Vegetables

New, transformative consumer research shared with a select, high-profile group at the “Connect with Fresh Media Program”

BRENTWOOD, Mo. (December 13, 2018) – The Produce for Better Health Foundation (PBH) and Produce Business were co-presenters at the Connect with Fresh Media Program — an invite-only lunch workshop for more than 50 influential writers, registered dietitians, lifestyle bloggers, and food and culinary experts, held during the New York Produce Show and Conference at the Javits Center in New York City on December 12.

Attendees listened to opening remarks from Jim Prevor, founder and editor-in-chief, Produce Business, and from representatives of Del Monte Fresh and Melissa’s Produce, the Connect with Fresh program’s sponsors. That was followed by a keynote presentation from Wendy Reinhardt Kapsak, MS, RDN, president and CEO of PBH. The keynote address, A Love Letter to Fruit and Vegetable Haters Everywhere, revealed new research insights to help attendees, who regularly inspire and motivate consumers’ food decisions, reverse current trends and help Americans enjoy more produce-filled meals and snacks.

“I’m excited to engage this vocal and active group of influencers and share our research findings that support a movement to transform how people think about and select fruits and vegetables,” said Reinhardt Kapsak. “This is the first time PBH has partnered with Produce Business, and I look forward to future opportunities to work together and provide novel perspectives and approaches to help consumers eat more fruits and vegetables.”

Reinhardt Kapsak shared emerging research that suggests eating more fruit and vegetables every day not only improves health, but also can positively impact consumer happiness, overall life satisfaction and well-being, too.

“Partnering with PBH on this event was a natural fit,” said Prevor. “I envision this relationship to grow even stronger and evolve as we increase efforts to utilize digital and social media, and other new information technologies to advance, amplify and vocalize the interests of the produce industry.”


About Produce for Better Health Foundation

Since 1991, PBH has invested decades into developing trended insights on attitudes toward all forms of fruit and vegetable consumption, in addition to campaigns and partnerships with government, food industry stakeholders, health professionals and other thought leaders to collaborate, facilitate and advocate for increased intake. Campaigns include first, the 5-A-Day program, and now, the Fruits & Veggies — More Matters public health initiative. Fruits & Veggies — More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit and Follow Fruits & Veggies—More Matters on FacebookInstagram or Twitter. PBH also chairs the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, nonprofit organizations and industries working collaboratively to increase nationwide access and demand for fruit and vegetables in all forms for improved public health. To learn more, visit

About Produce Business 
First published in 1985, Produce Business magazine is where industry leaders turn for information, insight and understanding. It is the only national and international publication devoted to the buying end of the fruit, vegetable and floral markets — and focuses on supermarket retailers, restaurant chains, foodservice distributors, wholesalers, exporters and more. Produce Business is owned and published by Phoenix Media Network, which hosts The New York Produce Show and Conference, The London Produce Show and Conference and The Amsterdam Produce Summit and features industry-leading online sites, including,,, and ; as well as trade magazines Deli Business, Floral Business and Cheese Connoisseur.