PBH and the FMI Foundation seek broad industry as well as food and nutrition influencer engagement to amplify the movement message and call to action using the following hashtags in social media: #MoreMatters #FamilyMealsMonth.
In addition, PBH and the FMI Foundation have made a variety of complementary resources and collateral available online, at: http://pbhfoundation.org/content/fruitsandveggiesmoremattersmonth. These resources can be customized by industry stakeholders to fit their specific needs, and include:
- Social posts and blogs
- Retail toolkits
“While this is the first integrated partnership between PBH and the FMI Foundation, we look forward to exploring additional, mutually beneficial opportunities in the future, and continuing to activate and engage with the industry to help improve the health and wellbeing of consumers,” said Reinhardt Kapsak.
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH), a nonprofit 501(c)(3), is the only national organization dedicated to increasing consumption of fruit and vegetables, in all forms (fresh, frozen, canned, dried and 100% juice).
Since 1991, PBH has invested decades into developing trended insights on attitudes toward all forms of fruit and vegetable consumption, in addition to campaigns and partnerships with government, food industry stakeholders, health professionals and other thought leaders to collaborate, facilitate and advocate for increased intake. Campaigns include first, the 5-A-Day program, and now, the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook, Instagram or Twitter. PBH also chairs the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, nonprofit organizations and industries working collaboratively to increase nationwide access and demand for fruit and vegetables in all forms for improved public health. To learn more, visit www.NFVA.org.
About Food Marketing Institute Foundation
Established in 1996, the Food Marketing Institute Foundation is a 501(c)(3) charitable organization that seeks to ensure continued quality and efficiency in the food retailing system and is operated for educational and scientific purposes. To help support the role of food retailing, the FMI Foundation focuses on research and education in the areas of food safety, nutrition, and health. For more information, visit www.fmifoundation.org.