Press Releases

Produce for Better Health Announces Award Recipients for Industry Leaders, Retail Dietitians and Public Health Officials Focused on Increasing Fruit and Vegetable Consumption

April 1, 2019



Katie Toulouse, Communications Director
Produce for Better Health Foundation
[email protected]

Direct: 412-848-1644


Produce for better health ANNOUNCES Award Recipients for Industry Leaders, Retail Dietitians and Public Health Officials Focused on Increasing Fruit and Vegetable Consumption

2018 Honorees to Be Recognized at PBH’s Annual Conference


Brentwood, MO – Most Americans know they should, and desperately want to, eat more fruits and vegetables; they also recognize they need support from others to achieve their goals. The Produce for Better Health Foundation (PBH) is pleased to announce its 2018 Fruits & Veggies—More Matters® Award Recipients as those who have gone above and beyond to promote fruit and vegetable consumption. To be considered for these accolades, individuals, businesses, including those within the produce industry as well as those in retail and foodservice, and public health organizations must demonstrate support for the Fruits & Veggies—More Matters brand platform and engage in community outreach with the collective goal to increase consumption of fruits and vegetables.

The outstanding efforts of these organizations and individuals will be acknowledged formally at an awards luncheon on April 23, 2019 during PBH’s Consumer Connection conference in Scottsdale, Arizona, April 22-25.

“The more than 70 award recipients are strong advocates and partners with PBH, focused on our common mission to inspire consumers to eat more fruits and vegetables every single day,” says Wendy Reinhardt Kapsak, President and CEO of PBH. “PBH is thrilled to be aligned with such passionate people at the forefront of our industry and with those who are interacting directly with consumers daily to help them achieve happier, healthier lives by eating more fruits and veggies.”

“No one person or organization can change Americans’ collective fruit and vegetable consumption. Partnership and collaboration are key to seeing the needle move. It is important to recognize supporters like these who have a played a critical role in helping to change consumers’ fruit and vegetable consumption behaviors,” says Reinhardt Kapsak. “As we begin our next phase in PBH’s strategic transformation, including a new behavior-based consumer call-to-action, PBH will continue to operate with a collaborative spirit and a desire to partner with a wide variety of stakeholders to increase produce consumption.”

About Industry Role Models

These companies have demonstrated their dedication to helping consumers eat more fruits and veggies by leveraging the More Matters brand in their collective communication platforms, as well as supporting PBH through their own channels.

PBH is also delighted to announce the 2018 Excellence Award Honorees (listed below). These Honorees have demonstrated the greatest amount of support in terms of breadth and depth for PBH throughout 2018 and have played an integral role in PBH’s new brand transformation, which will also be launched at The Consumer Connection.   

2018 Industry Role Models:

  • American Frozen Food Institute8
  • Barsotti Family Juice Company7
  • Bayer7
  • Black Gold Farms7
  • Blue Book Services, Inc.8
  • California Avocado Commission7
  • California Strawberry Commission7
  • Campbell Soup Company6
  • Can Manufacturers Institute6
  • Canned Food Alliance7
  • Chelan Fresh Marketing10
  • Del Monte Foods, Inc.8
  • Dole Food Company7
  • Dole Packaged Foods, LLC5
  • Domex Superfresh Growers9
  • Duda Farm Fresh Foods9
  • Juice Products Association7
  • Mariani Packing Company, Inc.7
  • McEntire Produce, Inc.4
  • Monterey Mushrooms Inc5
  • Naturipe Farms, LLC6
  • Okanagan Specialty Fruits5
  • Pacific Coast Producers8
  • Potatoes USA6
  • Produce Business Magazine4
  • Produce Marketing Association8
  • Robinson Fresh®10
  • Ruiz Sales, Inc.8
  • Sage Fruit Company6
  • Seneca Foods Corporation9
  • Southern Specialties5
  • Stemilt Growers LLC11
  • Subway8
  • Sun-Maid Growers of California9
  • Sysco/FreshPoint5
  • The Oppenheimer Group7
  • The Packer7
  • The Produce News3
  • USA Pears from Pear Bureau Northwest8
  • Ventura Foods6
  • Wawona Frozen Foods4
  • Wonderful Citrus6


2018 Excellence Awardees:

  • Chris Christian, California Strawberry Commission1
  • Rich Dachman, Sysco/FreshPoint1
  • Charlie Eagle, Southern Specialties3
  • Matt Middleton, Ventura Foods3
  • Jason Osborn, Wonderful Citrus1
  • Roger Pepperl, Stemilt Growers LLC2
  • Garland Perkins, The Oppenheimer Group1
  • Richard Ruiz, Ruiz Sales, Inc.3
  • Carolyn Takata, Silgan Containers1
  • Trish Zecca, Campbell Soup Company2


About Retail Role Models and Supermarket Dietitians of the Year

In addition to the ability to use the widely recognized Fruits & Veggies—More Matters® logo on products and promotions, PBH provides retailers and dietitians with resources, including educational materials and POS such as ad slicks and signs for use in store.

PBH is also pleased to announce the 2018 Supermarket Dietitians of the Year. The Supermarket Dietitian of the Year award recognizes the top supermarket registered dietitians and/or health and wellness staff for their support of Fruits & Veggies—More Matters® and the collective goal of increasing the sale and consumption of fruit and vegetables.


2018 Retail Role Models:

  • Coborn’s2
  • K-VA-T Food Stores, Inc.4
  • Redner’s Markets9
  • Schnuck Markets, Inc.11
  • Skogen’s Festival Foods6
  • SpartanNash4
  • Wakefern Food Corporation6
  • Weis Markets, Inc.9


2018 Supermarket Dietitians of the Year:

  • Julianne Gallo, Inserra Supermarkets1
  • Mary Lavanway, Hannaford Supermarkets1
  • Emily Parent, Coborn’s1
  • Bridget Wojciak, The Kroger Co.1


About Public Health Role Models

This year PBH is recognizing seven organizations from the Public Health sector who have demonstrated a unique approach to increasing consumption of fruits and vegetables every single day. They must support the Fruits & Veggies—More Matters® brand and our overall mission of increasing consumption of fruits and vegetables by educating their employees and incorporating our message in their materials or community outreach.

  • Arizona Department of Health Services2
  • City of Albuquerque3
  • Elaine Gordon, Eating by Elaine, LLC2
  • Marion County Public Health Department2
  • Meramec Elementary School Garden Club2
  • Presbyterian Healthcare Services1
  • Second Harvest Food Bank of the Lehigh Valley and Northeast Pennsylvania1

Note: Superscript indicates the number of years the organization has been an award recipient.


About the Produce for Better Health Foundation

Produce for Better Health Foundation (PBH), a nonprofit 501(c)(3), is the only national organization dedicated to helping consumers live happier, healthy lives by eating more fruits and vegetables, including fresh, frozen, canned, dried and 100% juice, every single day.

Since 1991, PBH has invested decades into developing trended insights on attitudes toward all forms of fruit and vegetable consumption, in addition to campaigns and partnerships with government, food industry stakeholders, health professionals and other thought leaders to collaborate, facilitate and advocate for increased intake. Campaigns include first, the 5-A-Day program, and the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative.