Inspiring Action: How Insights Can Drive Behavior Change

Food and nutrition professionals have told people to eat more fruits and vegetables for generations. Despite this consistent messaging, we continue to see people fall short on their daily intake. It’s not only what you say, it’s how you say it. Learn how a deep understanding of your clients’ motivations, struggles, and personality can help you develop more engaging and actionable messaging. Practice uncovering insights about your clients and use them to create impactful messages and programs. This interactive session will explore the tools you can use to get to know your target audience better and give you a chance to practice with insights and marketing expert, Victoria Offutt, Consumer Insights Associate Marketing Manager, Campbell Soup Company.

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