America’s fruit and vegetable consumption is eroding over time. We must act NOW to reverse this trend.
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Delivering On Consumer Desires And Demands To Create New Fruit And Vegetable Consumption Habits

Consumer behavior has been turned upside down leaving us asking: If a global pandemic doesn’t positively affect consumers’ fruit and vegetable consumption habits, what will?

During this on-demand session, Produce for Better Health Foundation’s (PBH) President and CEO, Wendy Reinhardt Kapsak, MS, RDN shares unique behavioral science insights to both address the consumption intention-action gap as well as to inspire new fruit and vegetable purchases and long-term habits.

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