How do we turn behavior-based research insights into inspiring consumer communications? We shift from “lecturing on facts and figures” to “celebrating emotions and feelings to inspire actions and doing.”
PBH organizes messages into four content pillars based on consumers’ fruit and veggie interests. The following messages/examples demonstrate how fruits and vegetables can be the “delicious ingredients” to health and happiness.
1. Fruit And Vegetable Consumption
Eating more fruits and vegetables is the single most important action you can take to boost your health, and even your mood!#haveaplant #foodrootedinabettermood
Focus on: Flavor and Taste • Convenience • Myth Dispelling
2. Health And Well-being
‘Tis the month for so many national food holidays, and National Potato Lovers Month is no exception! #DYK the skin on a potato packs a serious potassium punch? #FoodProTip: Double up on veggies by jazzing up a baked potato with chopped broccoli and some shredded cheese for added flavor. #veggiepride
Focus on: Health benefits of fruits and vegetables • Nutrition • Benefits for emotional well-being • Immediate benefits reaped (i.e., pride, #lifegoals)
3. Usage And Preparation
True confessions: fruits and veggies. We always found cutting into a mango mildy terrifying, until running across this video. Game. Changer. Now we’re eating mangoes ALL summer.
Focus on: Taste and flavor • Fruit and vegetable usage stats and solutions • Recipes and food hacks • Tips and tricks • Home usage ideas • Shopping • Seasonality • Food safety
4. Food And Agriculture
We’re entering our last month of #fruits and #veggies that are in season during the winter (no, we’re not crying…YET). Stock up on all your faves while you can! Browse supermarket aisles for clementines, kiwi, sweet potatoes and pomegranates, just to name a few. If you can’t find them in the fresh produce department, check out canned, dried, frozen and 100% juice varieties.
Focus on: How and where fruits and vegetables are grown • Tips for reducing food waste at home • Sustainability • Production approaches and/or agriculture and other value chain innovation to help double consumption
September is National Fruits & Veggies Month, a four-week-long celebration of everyone’s favorite plants – fruits and veggies!
Join us and take a moment to appreciate all the fruits and veggies that you know and love – fresh, frozen, canned, dried and 100% juice. They taste great and are proven to support your health and happiness! #haveaplant
We invite everyone to simply add one fruit and/or veggie to your daily routine. Consider apples, broccoli, or canned fruit cups, or another fruit or veggie you’ve been meaning to try like zucchini noodles or frozen cauliflower rice. You’ll feel the joy and sweet satisfaction that you are one step closer in your quest to eat more fruits and vegetables for a happier, healthier life. #haveaplantpledge #lifegoals
Nearly 90% of Americans fall below fruit and vegetable consumption recommendations. Take action by showing your support for National Fruits & Veggies Month and encourage others to join the fun! #NFVM2020
About The Have A Plant® Movement
Eating fruits and vegetables can benefit your health and may even boost your mood. These colorful creations grew up out of the ground, and they’ve got tons of upside. The Have A Plant® Movement inspires us to enjoy more fruits and vegetables each day. So, by all means, #haveaplant.
Join the Have A Plant® Movement and get new recipes, snack hacks, meal ideas and other tips from chefs, registered dietitians, and health & wellness experts at fruitsandveggies.org and follow the Movement on social media. (Facebook, Twitter, Instagram, LinkedIn).
Help spread the fruit and veggie love! Whether you grow plants – fruits and veggies, that is – sell plants, serve plants, or just feel strongly about people having more fruit and vegetable plants, you can really help by becoming an ambassador and getting the word out.
About The Science
Eating more fruits and vegetables can help us have a more positive outlook on life. Who doesn’t want that? Eating them can also help us feel confident and proud that we are making the best decisions to curb hunger, fuel our bodies, and get the nutrients we need for our day-to-day activities and long-term health.
Strong science suggests that fruits and vegetables promote health and may reduce our risk for multiple health conditions, including heart disease, certain forms of cancer and obesity.
Emerging research suggests eating fruits and vegetables as part of a healthy eating pattern is associated with overall life satisfaction and happiness, as well as some improved cognitive function and mental health.