What is National Fruits and Veggies Month?
National Fruits and Veggies Month (NFVM) is a four-week long celebration of everyone’s favorite plants – fruits and veggies!
What’s the call-to-action?
We invite everyone to simply add one fruit and/or veggie to their daily routine. Make it official by taking the Have A Plant® Pledge.
Many industry stakeholders and consumer-facing influencers have enthusiastically promoted fruits and vegetables in September as a part of historic Produce for Better Health Foundation (PBH) campaigns (i.e. 5-A-Day and Fruits and Veggies—More Matters). In 2019, PBH launched NFVM to elevate new fruit and vegetable consumption behaviors as a national priority in conjunction with the Have A Plant® Movement.
What’s the difference between NFVM and Have A Plant®?
Have A Plant® is the behavior-based consumer movement. NFVM is a month-long campaign and an opportunity to raise awareness of the consumption crisis and spread the fruit and veggie love in a coordinated, surround-sound way.
Is there a fee to collaborate with PBH on NFVM?
No. PBH offers campaign graphics, messaging, hashtags, activation ideas, expert advice, consumer contests and more for FREE! Let’s join forces and share the fruit and veggie love!
Are these materials specifically for use in September only or can they be used year-round?
It’s always a good time to Have A Plant®. Still, some campaign materials are designed to be used in September and others can be used all year. You can distinguish year-specific materials by the hashtag (e.g., #NFVM2020).
How can I generate excitement for NFVM within my organization?
Here are our top 5 reasons to collaborate with PBH on NFVM:
- NFVM is fun and newsworthy, so your organization can receive positive media mentions;
- PBH has a large social media following—hitch your hashtag to ours and get a content, product and/or brand boost;
- Go beyond promoting fruits and veggies to supporting consumers in eating more and make a difference for the public good;
- Your organization can talk about being a part of the solution to solve the fruit and vegetable consumption crisis; and
- Oh yeah, and it’s the right thing to do. #haveaplant