Have a Plant: Fruits & Veggies for Better Health

Apply to be a Fruit and Vegetable Ambassador in Action (FVAA)

We Want YOU!

Do you reach a Gen Z and Millennial consumer audience? Are you interested in helping millions of Americans lead happier, healthier and more active lives? If you answered yes, we hope you’ll consider applying to be a PBH Fruit and Vegetable Ambassador in Action (FVAA)!

 

Let’s Partner Up!

PBH is looking for passionate people interested in changing consumer behaviors through emotional, meaningful connections.

Specifically, we are searching for experts to provide Gen Z and Millennials with actionable, realistic and FUN steps to connect eating fruits and vegetables with feeling happier and healthier! If selected, you’ll be part of an elite network of food, fitness, nutrition and lifestyle influencers who are passionate about fruits and vegetables in all of their glorious forms – fresh, frozen, canned, dried and 100% juice.

You and your expertise will be featured broadly across PBH’s digital and social channels each month, which reach more than 1 million consumers. You will also be personally introduced to fruit and vegetable industry leaders that share your passion at the annual PBH Consumer Connection Conference at the Omni Resort & Spa at Montelucia in Scottsdale, AZ (April 13-16, 2020). While this is an in-kind partnership, PBH’s extensive consumer and industry platforms can lead to future paid opportunities.

Most importantly, you will be making a difference in the lives of millions of Americans, helping them experience greater health and happiness through eating as well as enjoying fruits and vegetables.

 

What’s Involved?

Each month throughout a 12-month period (April 2020-March 2021), PBH turns to FVAA members to create compelling consumer content in alignment with the Have A Plant™ Movement. FVAA members leverage PBH’s core content pillars for inspiration to demonstrate how fruits and vegetables can be “delicious ingredients” to health and happiness. Core content pillars include: fruit and vegetable consumption, health and well-being, usage and preparation as well as food and agriculture. More information can be found here, in our PBH Partnership Playbook.

Content is featured across PBH social and digital channels, amplifying your reach through our extensive digital community, while simultaneously helping to support our greater good movement. FVAA content could include (but is not limited to): video for Facebook Live and/or Insta Stories; static posts on Instagram and/or Facebook; a one-day Instagram takeover; content for PBH consumer/influencer/industry e-newsletters; Twitter chat hosting; webinar hosting, recipes and/or articles for the PBH “Ask the Expert” section, etc. FVAA members are also encouraged to post and cross-promote PBH content on their personal channels.

PBH helps FVAA members identify opportunities that showcase their unique area of expertise and balance the amount of content created each month. We also provide value-added opportunities for FVAA members throughout the year to aid in continuing education efforts and overall content development (e.g., educational webinars, new research and trends). Learn more about those opportunities.

 

Ready to Make A Difference?

We hope you’ll consider submitting an application! For reference, you can learn more about the 2019 FVAA member class.

We ask that all applications be submitted October 31, 2019. In the interim, if you have any questions, please reach out to PBH’s Marketing and Communications Director, Katie Toulouse: [email protected]

 

Submit Your Video! 

As part of your application you must record and submit a one to two minute video that answers at least three of the following questions. Be creative and have FUN!

  • What is your vision for building on the momentum from PBH’s new Have A Plant™ Movement launch (April 2019), and continuing to bring the movement to life for Gen Z and Millennial audiences?
  • How do you personally relate to the Have A Plant™ Movement, and how do you incorporate the movement’s basic principles into your everyday life?
  • How do you plan to support the Produce for Better Health Foundation beyond content creation (e.g., incorporating into a speaking opportunity at an annual convention, voicing the benefits of fruits and vegetables with students if you teach classes, etc)?
  • How have you promoted fruits and vegetables, in all forms, in your recent work?
  • Why are you personally passionate about fruits and vegetables and how can you help others to achieve this same level of passion?
  • How can you help to shift consumer purchasing and consumption behaviors, to choose and eat fruits and vegetables more often?

 

Application