For The 💚 Of Produce: Consumer Shopping Perceptions, Behaviors & Trends That Impact Consumption
Have A Plant® Health & Wellness Webinar
Explore consumer behaviors, attitudes and shopper preferences during this research debrief with Albert Sanchez. In late August 2024, the International Fresh Produce Association (IFPA) conducted three focus groups with consumers: one with primary shoppers, one with Gen Z and the last one with Boomers. This new research will help you to better understand what consumers want, as we work together to get more produce in shoppers’ baskets.
*A portion of this webinar was removed for confidentiality purposes. For this reason, CPEU credits are not available for those who did not attend the live webinar.
Watch the recording of the webinar below.