Peeling Back the Onion on Emotional Well-being May Help Americans Eat More Fruit and Vegetables
Consumers desperately desire to implement health and wellness behaviors into their life, including increasing intake of fruit and vegetables. Each year in January, they resolve to do so. However, as soon as “life” gets in the way, motivation and ease of realizing these new habits often diminish. In the face of a public health need to increase fruit and vegetable intake, and in response to this phenomenon, PBH explores the question: “How can tapping into the feelings and emotions associated with eating fruit and vegetables be key to continuing these healthful behaviors throughout the year?” Wendy Reinhardt Kapsak, MS, RD, President and CEO of PBH will share consumer research findings, with practical and science-based insights presented by Jason Riis, PhD, a prominent expert in behavioral economics.