Juice Products Association

The Juice Products Association represents the fruit and juice products industry. You can follow our Sip Smarter campaign to learn more about the science-backed health and nutritional benefits of 100% juice. Part of the fruit group, 100% juice is packed with many important vitamins and minerals and is a convenient and affordable way to complement your whole fruit and vegetable intake. In fact, studies show that both kids and adults that drink 100% juice tend to have higher quality diets, eat more whole fruit, and have either comparable or higher total dietary fiber in their diets.